Five Things You Need To Know About Every Time He Dies

We’re only five days away from the official publication of Every Time He Dies. YAY!!!!

If you haven’t already, click here to pre-order your copy of the book. Everyone who pre-orders the book automatically gets access to the first five chapters as a thank you.

Pre-orders are vital to a book’s success as these sales are included as part of the release week sales. If pre-sales are strong, the book has a far better chance of getting on a best-seller list, appearing in algorithms or being included in Amazon’s weekly “recommended for you” email newsletter.

This increase in exposure is invaluable. 

So please, if you have been following this blog for a long time or if you are planning on buying a copy of Every Time He Dies anyway, then please consider pre-ordering the book. I sincerely thank you. 

Now, on to this week’s topic.

You guys have been asking a ton of questions about ETHD, so I thought I’d put this blog together as a way to answer them!

1 / ETHD is a Hybrid Novel

When you boil it down, ETHD is a mystery novel as the book is shaped around a central mystery. Dah.

However, labelling ETHD this way is slightly misleading.

ETHD is not a tidy, read once, throw away mystery novel. Oh no, this baby’s got layers. She is about something. 

ETHD draw upon many different genres. There are elements of crime, thriller, horror, supernatural, mysticism, romance and speculative fiction.

Basically, it’s Frankenstein’s monster: a stitched together beast whose parts I’ve pilfered from robbing the graves of multiple genres. But, that’s what makes her so damn beautiful — if you can get past her lopsided smile!

2 / ETHD is Not Your Average Girl Novel

This is connected to the last point, but it’s also a little bit different …

Though the book opens at a crime scene, a double homicide, ETHD is not a crime novel.

In fact, the crimes that occur in this novel do so as a way to keep the story moving forward.

The book isn’t about an unsolved crime, not really, it’s about what happens we bury our grief and isolate ourselves from our community and ourselves. 

What this novel is really about is the characters. An early title for this book was Haunted. Not because the book has a ghost, but because ALL of the character’s are haunted by their past mistakes; mistakes they can never undo.

This book is an exploration of how our mistakes can have huge ramifications and how we can move through this. 

3 / ETHD is Funny

After reading points one and two, you’re probably thinking, “Damn! This book sounds heavy!”

Look, a good book should contain both light and dark passages.

There are some sad moments and some moving exchanges, but this book is also very funny.

I mean, how could it not be?

I attached a ghost with amnesia to an embalmer who is suffering from PTSD and who doesn’t believe in anything woo-woo … I mean, that kind of character friction can’t be anything BUT funny. 

4 / Research

I covered this a bit in one of my last posts, but it bears repeating.

One of the elements that makes Every Time He Dies so unique is the volume of research that informed the writing process.

I interviewed cops, psychic, mechanics, nurses, pharmacists, Filipino witch doctors (boy, howdy!), embalmers, funeral home directors, medics, detectives, and other crime authors. 

Basically, I bought a lot of people a lot of coffee. 

The reason I am telling you this is because I embedded all of their glorious knowledge into my book.

As a result, the scenes are visceral and authentic.

I describe the embalming process, the smell of the chemicals, the equipment used. I go deep into the psychological ramifications of working the beat and I’ve included colourful adaptations of stories told to me by Western and Eastern Healers. 

Basically, ETHD is pretty awesome. 

5 / Effort

I’ve made a lot of sacrifices in order to write this book: financial and personal.

I chose to invest in a master’s program where students spent one year developing their novel under the guidance of established writers and teachers. I worked with a brilliant mentor and hired a slew of professionals. 

I quit my job, moved to a different city (three times!) and rented rooms with strangers (now friends) in order to study. 

Much to everybody’s horror, I turned down a lucrative job in order to dedicate more time to study and writing. 

And I haven’t even touched on the effort it required to write the book.

Needless to say, I’ve totally lost count of how many revisions this book went through.

There is only one scene (the climax) and one single paragraph (the opening paragraph) that has remained virtually the same since the day I wrote them. Everything else has been rewritten more times than I can count. 

But it was all worth it.

When I started writing ETHD, I knew that I’d be figuring out how to write a novel while writing a novel.

It was a long and windy path, but I did reach the top of that summit. Eventually.

There’s no guarantee that my next hike up the novel-writing mountain will be any easier, but at least I will have a map and well broken-in shoes.  

There you have it guys, the five things you need to know about ETHD. Remember to pre-order your copy BEFORE publication date (Tuesday, November 5) and enter my book giveaway. DETAILS BELOW!


EVERY TIME HE DIES

AVAILABLE FOR PREORDER + GIVEAWAY

‘Who knew that a book about murder, grief and disintegrated families could be so funny?’ – Paul WilliamsEverytimeHeDies_3D

‘A unique modern mystery that is one part psychic practices and one part police procedural. The fast pace, dynamic characters and intricate plot will keep readers hooked until the end.’ – Gregory James

‘It’s rare to find an Australian-set book of this scope and genre that could stand among its international peers and hold its own, but I won’t be surprised to see this book find its success in all corners of the crime genre reading world.’ – Shayla Morgansen

‘Can someone please make this into a TV series? This is a fabulous read and I want to see Liam and Daff on the small screen.’ – Carol Seeley


CLICK BELOW TO PREORDER NOW

Amazon Australia

Amazon US

Amazon UK

Barns & Noble

Bookdepository

Booktopia

Kobo

Glose


PREORDER GIVEAWAY!

Everyone who preorders a copy of Every Time He Dies (paperback or ebook) will go into the draw to win one of THREE MAJOR GRAND PRIZES.

To celebrate the release of Every Time He Dies, I’m running an EPIC book giveaway. The three grand prize packs include signed copies of:

🎉Dying in the First Person by Nike Sulway
🎉Bordertown by Gregory James
🎉Haunted by Shayla Morgansen
🎉The Spark Ignites by Kathleen Kelly
🎉Every Time He Dies by Tara Louise East

Book Giveaway! (1).png

If you preorder a copy, simply take a snapshot of your proof of purchase and fill out the entry form here. 

WAIT, THERE’S MORE!

Everyone who preorders a copy will ALSO receive the first five chapters straight to their inbox. Not only will this tide you over until the book arrives, but it’s also my way of saying thanks!

Meet the Cast of Every Time He Dies

Every Time He Dies is just two weeks away from publication. WHAT?!

I figured now was a great time to (formally) introduce you to the cast. 

For those who don’t know ETHD is my debut novel. It’s a mystery novel, but if you want to get uber specific, it’s a soft-boiled crime novel with paranormal elements aimed at adults 18 years and over. 

Every Time He Dies is about a woman, Daff, who finds a watch buried in the sand at Gold Beach, only the watch is haunted by a ghost with no memory of who he is or who he died. While trying to uncover his identity, Daff becomes entangled in her estranged father’s homicide investigation.  

analise-benevides-XLrydzC35go-unsplash
Daphne Lawrence

Daphne Lawrence, AKA, Daff, is a twenty-eight-year-old university drop out. After losing her partner in a tragic accident and her mum to terminal illness, Daff relocates from her native Brisbane to the Sunshine Coast.

Daff is scientifically minded, literal, has a dry sense of humor and loves gardening.

As an embalmer with a former education in forensic science, Daff’s work doesn’t make her squish, but the fact that she feels more comfortable around dead people than living ones is … concerning. 

 


face-984031_1920Detective Jon Lawrence

Sergeant Detective Jon Lawrence is a cop on the verge of retirement.

A few years ago, his marriage disintegrated following an affair with a colleague. He then lost his ex-wife, Daff’s mother, to cancer.

Jon is deeply lonely, so he does the one thing he knows who to do: work.

He spent years trying to smother out an illegal motorcycle gang that started up in Brisbane’s Fortitude Valley, but when tensions between cops and bikers got too heated, Lawrence decided to pull back.

One morning, an unremarkable double homicide presents him with a second chance, and this is when Lawrence’s story truly begins. 


Liam.jpg
Liam

It’s kind of hard to tell you anything about Liam without giving the entire book away …

But I can tell you that he is tall, pale, with dark hair and eyes.

He’s a total smart arse, has some severe anger issues and is completely dependent on our leading lady. 

Want to know more? Buy the book!

 

 

 


PetaPeta

Peta is Daff’s best friend and her polar opposite.

Where Daff is tall, pale, blue eyed and dark haired, Peta is short, tanned, hazel-eyed and blonde.

The differences don’t end there.

Peta is a nurse, but she’s also into alternative medicine, crystals, conspiracy theories, meditation, shamanic healing and just about every other woo-woo practice or belief system you can think of.

She’s a total ditz, flirts with anything that moves and has a heart of gold.


jaroslav-devia-ILY7a3Zsxxs-unsplashMelissa

Melissa is maybe my favourite character.

Unlike the goddess garb most psychics wear, Melissa’s attire is band t-shirts, leather jackets, way too much silver jewellery, red lipstick and black eyeliner.

She is tough, street-wise, and doesn’t take shit from anybody. Melissa is a psychic who believes in all things woo-woo, but at the end of the day, she is pure rock and roll. 


Henry Ernst
Henry Ernst

Henry is the president of the outlaw motorcycle Road Dogs.

He’s sixty years old, has a long wiry beard, a wiped-thin frame and a bad attitude.

Single and recently released from jail, he is the ultimate catch! 

Henry has a long history as an outlaw biker, but in the mid-2000s, he decided to start his own gang.

The outlaw president has had many encounters with Detective Lawrence, none of them good. 

There are many more characters in Every Time He Dies, but the above six are the main players.

I had so much fun hanging out with this crew over the last seven years, and I can’t wait for you to join Daff on her adventure.


EVERY TIME HE DIES

AVAILABLE FOR PREORDER + GIVEAWAY

‘Who knew that a book about murder, grief and disintegrated families could be so funny?’ – Paul WilliamsEverytimeHeDies_3D

‘A unique modern mystery that is one part psychic practices and one part police procedural. The fast pace, dynamic characters and intricate plot will keep readers hooked until the end.’ – Gregory James

‘It’s rare to find an Australian-set book of this scope and genre that could stand among its international peers and hold its own, but I won’t be surprised to see this book find its success in all corners of the crime genre reading world.’ – Shayla Morgansen

‘Can someone please make this into a TV series? This is a fabulous read and I want to see Liam and Daff on the small screen.’ – Carol Seeley


CLICK BELOW TO PREORDER NOW

Amazon Australia

Amazon US

Amazon UK

Barns & Noble

Bookdepository

Booktopia

Kobo

Glose


PREORDER GIVEAWAY!

Everyone who preorders a copy of Every Time He Dies (paperback or ebook) will go into the draw to win one of THREE MAJOR GRAND PRIZES.

To celebrate the release of Every Time He Dies, I’m running an EPIC book giveaway. The three grand prize packs include signed copies of:

🎉Dying in the First Person by Nike Sulway
🎉Bordertown by Gregory James
🎉Haunted by Shayla Morgansen
🎉The Spark Ignites by Kathleen Kelly
🎉Every Time He Dies by Tara Louise East

Book Giveaway! (1).png

If you preorder a copy, simply take a snapshot of your proof of purchase and fill out the entry form here. 

WAIT, THERE’S MORE!

Everyone who preorders a copy will ALSO receive the first five chapters straight to their inboxNot only will this tide you over until the book arrives, but it’s also my way of saying thanks!

PRESALE GIVEAWAY!

You don’t normally hear from me on a Monday, but today is a very special day because…

Add a little bit of body text (3).png

YUP!

Every Time He Dies is now available for Preorder!

To celebrate this AWESOMENESS, I am hosting a MASSIVE book giveaway.

EVERYONE who preorders a copy of Every Time He Dies (paperback or ebook) will go into the draw to win one of THREE MAJOR GRAND PRIZES.

These grand prize packs include signed copies of:

  • Dying in the First Person by Nike Sulway
  • Bordertown by Gregory James
  • Haunted by Shayla Morgansen
  • The Spark Ignites by Kathleen Kelly
  • Every Time He Dies by ME!

IMG_1576

I provide a quick description of these books in this week’s video, which you can watch here.

If you preorder a copy, simply take a snapshot of your proof of purchase and fill out the entry form here: https://bit.ly/2k4FHpc or email me directly at authortaraeast@gmail.com

WAIT, THERE’S MORE!

Everyone who preorders a copy will ALSO receive the first five chapters straight to their inbox. Not only will this tide you over until the book arrives, but it’s also my way of saying thanks!

You can preorder the book from the following retailers:

»Amazon Australia: https://amzn.to/2m4IhfD

»Barns & Noble: https://bit.ly/2kzDt1d

» Kobo: https://bit.ly/2lJeKHZ

Need to know more before you commit? No probs.

You can read the first THREE CHAPTERS of Every Time He Dies right here

Why I Chose to Self-Publish My Novel. Part 1.

I chose to self-publish my debut novel, Every Time He Dies, for many reasons; most of which I will unpack in this blog. 

Before we get started though, I do want to add the disclaimer that both self-publishing and traditionally publishing have their strengths and weaknesses. 

There are many factors that you need to consider before choosing an option, such as:

  • what your publication goals are 
  • how comfortable you are with technology 
  • the strength of your author platform (or your wiliness to build one)
  • your budget 
  • how much time and energy you can (realistically) dedicate to this endeavour.

Now, my gut has always told me that self-publishing was the best option for me. However, to be completely transparent, a number of friends who are traditionally published and/or professionals in the industry convenience me to give traditional publishing a go.

I got close twice, but no banana. 

So, why didn’t my novel “make it”?

#1 / It was too similar to a book that had already been published earlier that year

#2 / The company already had an extensive backlog (“And by the way,” … the receptionist whispered … “We might not be around that much longer anyway…”)

I didn’t walk away with a contract, but I did walk away with an important lesson: if the timing isn’t right, it doesn’t matter who you know!

I have to say though, I wasn’t crushed. Like I said before, my gut was telling me to self-published. This is probably because my genetic make-up is one part arrogance and one part naivety. 

Plus, I’ve been a long-time listener to Joanna Penn’s, The Creative Penn, podcast (among others), and there’s a lot of self-published authors out there that are killing it. Of course, most are lucky to earn a couple of bucks a month, but the same goes for traditionally published authors. 

For me, the benefits of self-publishing outweighed the drawbacks. 

Full creative control

Self-publishing means that you get to choose who you work with – time and money permitting. Basically, you are the CEO of My Novel Inc. Congratulations! You are now in charge of researching and hiring the best professional money your budget can buy!

Personally, I loved the fact that I got to choose my own editor; that I could hire the interior formatter that I liked and that the cover wasn’t designed by a department, but through the one-on-one collaboration between ME and the designer I had hired. 

As CEO, I also had the final say on everything. Cos, you know, I was paying for it. 

Marketing

The number one reason why people want to go traditional is because they don’t like marketing. 

Okay. 

So. 

Like.

You’re just gonna have to get over that. 

As part of my community service to the online writing world, I’ve chosen to write an open letter to all the ‘but I don’t like marketing’ Luddites.  

Dear ‘I Don’t Like Marketing’ Luddite, 

It is highly unlikely that you will get a contract with a major publishing house if you don’t have an author platform. If you aren’t willing to promote your books then why should they?

This is especially important if you are trying to publish your debut novel. A publishing company WILL NOT INVEST a ton of cash into a marketing campaign for a DEBUT novel. 

Why?

Cos no-one knows who you are!

You haven’t proven yourself yet and you don’t have a trusted, loyal fan base. 

It doesn’t matter whether you chose to self-publish or traditionally publish if you want to sell books, then you have to market your own books. 

Sure, a publishing house will put some money towards a marketing campaign, but you, sweet innocent writer, will be expected to do some heavy lifting too. 

No one rides the bus for free. 

Love,
Tara 

 

Environment 

I can appreciate that not everyone will be on board with this one, but in case you haven’t heard, our planet is currently in the midst of the sixth extinction. So, publishing 5000 copies (or more) of a book that I may only sell ten copies of seems like a huge waste of our already depleting natural resources. 

Print on demand doesn’t completely solve this problem, but it’s a step in the right direction. Companies like Lulu, Amazon, and Ingramspark (among many others) offer the print on demand option. Every time someone goes onto Amazon, iBook, Kobo, Barnes & Nobel etc. and orders a copy of your book, the publisher (Lulu/Amazon/Ingramspark) will print, package and post that book to your wonderful, generous, and sparkly reader. 

How great is that?

Gone are the days when self-published author had to keep twenty book boxes in their garage and physically distribute said books themselves (probably from the trunk of their car…).

Bookshops and Libraries

Another common reason for going traditional is because authors want to see their book in their local independent bookshop or library. 

Oh, man, I feel like I’m about to tell you that Santa isn’t real …

Okay, look, the thing is, most new releases only stay in bookstores for the first three-six months following their release. 

That’s it. 

If your stock doesn’t sell, then the store will ship your book back to the publisher where it will hang out in a giant warehouse until someone buys a copy online or until another shop orders in extra stock (if you’re really, really lucky). 

So … that book that you spent years writing will be on the shelf at your local independent bookshop for a few months … maybe.

So, you better enjoy that ‘thrill’ while you can, sailor. 

It’s a common misconception that independent bookstores and library won’t/can’t sell self-published books, but that isn’t true. Thankfully, services like Ingramspark make it easy for bookstores to order in (at wholesale price) copies of your book. YAY! 

If you live in a small town, you might also be able to negotiate a deal directly with your local bookstore owner. 

Companies such as Kobo, also make it very easy for libraries to order in your book. However, someone may need to request the book in order for this to happen. (It’s about time your Nan did something for ya, right?) Alternatively, you can always donate a copy to your local library. Now all the local residents will benefit from your literary generosity! 

These four pros are the biggest reason why I chose to self-publish. I would list the cons here too, but that would make the post WAY too big.

Don’t worry, I’m gonna realise part 2 next week. 😉

All that being said, you are in charge of deciding what is best for you and your project.

While I have chosen to self-publish this novel, I would be open to traditionally publishing in the future just so I could experience it. (You may have noticed that I have a writing blog … that means I like to do stuff and then write about so that others can learn from my experience).

Writing, editing and then publishing my debut novel, Every Time He Dies, has been one very long road. For the most part, though, the view had been spectacular. 

I hope you can say the same.

If you enjoyed this blog, please consider sharing it! Simply click on any of the social media logos below and spread the word. 😉